Cultural Savvy
A Cross-Cultural Consulting, Coaching & Training Firm


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"The manager who knows only his or her own country is doomed to become obsolete.  Most organizations can no longer afford to employ culturally myopic managers."   
Philip R. Harris & Robert Moran,
Managing Cultural Differences

In the global marketplace, knowledge and skills not only mean power, it can also mean survival. Understanding the need for cultural savvy is just the ante to get into the game of global business.  How well you play depends upon your level of cultural competence and intelligence..  

It is estimated that more than half of all international joint ventures fail within two or three years.  The reason most often given is cultural myopia and lack of cultural competency - not the lack of technical or professional expertise. 

Developing global cultural intelligence and competency is one of the most challenging aspects of working globally. Managing the myriad work and management styles that companies face across geographies, businesses, functions and projects can be daunting. What is effective in one culture may be ineffective, or even inappropriate, in other cultures. 

Cultural Savvy recognizes that for cross-cultural training, coaching and consulting to be effective as an enhancement to an organization it must deal with several complexities in the learning process. Employees must be able to apply new learning in the performance of their assignments, and be able to observe and make the appropriate behavioral adjustments when cross cultural issues become important to their productivity or the effectiveness of the organization as a whole. 

Customizing the learning experience is the most effective way to address specific issues and objectives and maximize the impact cultural competency can have on the company’s bottom line. 

In today’s global marketplace, being culturally savvy is no longer just “nice to have” but mission critical for building and maintaining a competitive global advantage. The “one size fits all, off the shelf initiatives is not an effective approach.

Contact us to discuss how our consulting, coaching and training services can help your company become culturally savvy.  It is a smart investment that will pay long-term dividends.



Cultural Savvy Highlights


China is one of the most exciting markets in the world.  It is also one of the most challenging.  The Chinese are smart, tough negotiators.  Understanding how to do business effectively with the Chinese is essential in today's competitive market place.  

Southeast Asia

This sub-region of countries comprises approximately 550 million people and a GDP of more than one billion dollars. It is a region of established and economies, Singapore and Malaysia, plus several emerging economies including Thailand, Vietnam, Indonesia.

The challenges of doing business in this region are enormous, but at the same time so are the opportunities. 


India is the second fastest growing economy in the world and continues to prosper.  India is also a very confusing and complicated place. Failure to prepare employees can be very costly.

Middle East & North Africa (MENA)

The news from the Middle East and North Africa (MENA) reminds us every day that it is very different in that part of the world…from politics and religion to how relationships are formed and business is done.

The MENA is increasingly attracting multinational organizations. Despite what you hear or read, be prepared for exceptions to all the paradigms and images you have of the region. 


One of the key challenges facing both U.S. and Japanese companies working in today’s global environment is to understand and effectively managing cultural differences. There is no doubt that culture can have a significant impact on business behavior and management styles. Significant cultural differences need to be understood in order to leverage business relationships. 

  South Korea

South Korea's economy is a highly developed and is the fourth largest in Asia and 15th largest in the world.

In less than fifty years, South Korea went from a devastated country after the Korean War to one of the wealthiest and successful economies in the world. 
South K


Today, the Israeli business arena is cutting edge and involves the world’s major players.  Israel is a culturally complex country. Do not assume that you will not encounter cultural minefields when working with Israelis.



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Last updated on January 20, 2016


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