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CULTURE SHOCK

 

 

Failure to identify cultural issues and take action can lead to culture shock. 
Often, the symptoms are ignored or simply not recognized.

 

Symptoms of Culture Shock...


     Productivity is negatively impacted  

     Employees are disgruntled and frustrated  

     Stereotyping affects judgment

     People are unable to establish trust and good working relationships  

     Effectiveness of marketing efforts reduced

     Ineffective exchange of information  

     Frequent miscommunication and misunderstandings  

     Difficult to attract qualified and talented workforce  

     Lawsuits filed by unhappy employees or dissatisfied customers

 

Stages of Culture Shock


First stage - incubation/honeymoon
    Everything is new and exciting

Second stage - frustration in trying to adapt
    Feels impatient, frustrated, incompetent, angry

Third stage - the turning point
    Gains understanding, feels positive OR returns home

Fourth stage - integration
    Recognizes new culture has much to offer

Fifth stage - re-entry shock
Sometimes experiences difficulty returning to own culture



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