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WHAT IS CULTURE?
HOW DOES IT IMPACT EVERYTHING WE DO
?

 

 

 

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Importance of understanding global business cultures - greatest barrier to business success “Despite popular beliefs to the contrary, the single greatest barrier to business success is the one erected by culture."
~Edward T. Hall and Mildred Reed Hall
, Hidden Differences: Doing Business with the Japanese 
   

 
Culture Comes from the Latin word "colere", meaning to build on, to cultivate, to foster.
Culture Is a set of accepted behavior patterns, values, assumptions, and shared common experiences.
Culture Defines social structure, decision-making practices, and communication styles.  
Culture Dictates behavior, etiquette, and protocol.  
Culture Is something we learn.  It impacts everyone, and influences how we act and respond.
Culture Is communication.  It is a way people create, send, process and interpret information. 
   
"Culture hides much more than it reveals, and strangely enough, what it hides, it hides most effectively from its own participants."
~ Edward T. Hall
Cultural differences need to be understood and acknowledged before they can be managed. 

Understanding and effectively interacting within the cultural groups to which we belong is like walking through a minefield.  Being culturally intelligent means much more than just understanding the culture of other groups or countries.  It means understanding who you are and your own cultural values and beliefs.

Consider the following "cultures", and how they influence your life:

  • Where you were born
  • Your gender
  • Your nationality & heritage; religious preferences
  • How you were raised & your family life
  • Your education and the schools you attended
  • Your profession
  • Your company and its corporate culture
  • Your international experiences

How do people respond to cultural challenges?

  • Ignore them and hope they will go away, believing that to focus on differences will just make the problems worse
  • Recognize the importance of dealing with cultural differences and the possible consequences of taking no action
  • Manage cultural differences - learn to appreciate various cultures, and understand the positive impact of being culturally intelligent
  • Fail to manage cultural challenges and risk experiencing culture shock

What is culture shock?

Failure to identify cultural issues and take action can lead to culture shock. 
Often, the symptoms are ignored or simply not recognized.

Symptoms of Culture Shock...
   
Productivity is negatively impacted
Employees are disgruntled and frustrated
Stereotyping affects judgment
People are unable to establish trust and good working relationships
Effectiveness of marketing efforts reduced
Ineffective exchange of information
Frequent miscommunication and misunderstandings
Difficult to attract qualified and talented workforce
Lawsuits filed by unhappy employees or dissatisfied customers
   
Stages of Culture Shock
   
First Incubation/honeymoon - Everything is new and exciting
Second Frustration in trying to adapt - Feels impatient, frustrated, incompetent, angry
Third The turning point - Gains understanding, feels positive OR returns home
Forth Integration - Recognizes new culture has much to offer
Fifth Re-entry shock - Sometimes experiences difficulty returning to own culture
   


CONTACT US to discuss how our training, consulting, and coaching services can help your company become culturally savvy. 
 
 

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