Professional Experience

Joyce has spent her career at the intersection of marketing, cross-cultural training, and high-profile events. Her focus has always been practical and results-driven.

She developed sales training for a Taiwanese ceramics manufacturer, managed marketing for American food products in Hong Kong in collaboration with the U.S. Department of Agriculture, and contributed essential product knowledge to the marketing team within the Mitsui Bussan/General Electric joint venture launching a consumer appliance line across Japan. In Osaka, she supported a U.S./Japanese automotive startup and led membership development for Club Corporation of Asia's first private club in Japan.

As Assistant to the President at Sumitomo Bank of California, she served as a liaison between marketing, public relations, and community organizations — supporting the bank's efforts to build its presence as part of the broader San Francisco community. That work included high‑profile events, including two collaborations with UNICEF: a private book signing with James Clavell and a reception aboard the Golden Hinde as it prepared to sail to Japan for the filming of SHOGUN.

Joyce has also held leadership and consulting roles with a range of organizations, including Clorox International, the San Francisco Boys Chorus, Hemisphere Marketing, International Capital Investments, the San Francisco Chamber of Commerce, and the International Pacific Institute — work that spanned marketing strategy, international programs, and cross‑cultural initiatives. She was instrumental in establishing the San Francisco–Osaka Sister Chamber relationship.